Différence entre marge brute et markup ?

Marge = % du prix de vente. Markup = % du coût. Markup 50 % ≈ marge 33 %.

Comment calculer un prix de vente avec une marge cible ?

Prix = Coût ÷ (1 − marge/100). Pour coût 60 € et marge 40 % : 60 ÷ 0,60 = 100 €.

Comment convertir un markup en marge ?

Marge = Markup ÷ (1 + Markup). Markup 100 % = marge 50 %.

Quelle marge viser en commerce de détail ?

Alimentation 20–30 %, habillement 50–100 %, selon le secteur.

Calculateur de Marge et Majoration Gratuit — Profit et Prix de Vente

Calculez rapidement votre taux de marge, de majoration (markup), votre prix de vente optimal ou votre prix de revient. Idéal pour les commerçants, auto-entrepreneurs et professionnels de la vente.

Margin & Markup Calculator

Cost Price

Selling Price

Comment calculer la marge et le markup

Choisissez ce que vous souhaitez calculer : Marge, Markup, Prix de vente ou Coût. Entrez les deux valeurs connues et cliquez sur Calculer.

Margin vs Markup — Key Difference

Margin and markup both express profit as a percentage — but they use a different denominator, which makes them look very different for the same transaction. Margin uses selling price as the base. Markup uses cost price as the base. This means for the same product, markup will always be a larger percentage than margin.

Scenario	Cost	Sell	Profit	Margin	Markup
Low margin product	$80	$100	$20	20%	25%
Mid margin product	$40	$100	$60	60%	150%
High margin product	$10	$100	$90	90%	900%

A common mistake in business is quoting margin and markup interchangeably. A buyer who asks "what is your margin?" and a supplier who answers with their markup figure will end up with a significant misunderstanding — especially at high percentages.

Margin & Markup Formulas

Margin (%) = (Sell − Cost) ÷ Sell × 100

Markup (%) = (Sell − Cost) ÷ Cost × 100

Sell Price = Cost ÷ (1 − Margin / 100)

Max Cost = Sell × (1 − Margin / 100)

The sell price formula is the most useful for retailers: it answers "given my cost and my target margin, what do I charge?" Note that you cannot simply add the margin percentage to cost — a 60% margin on a $40 cost is not $40 + 60% = $64. The correct answer is $40 ÷ 0.40 = $100.

Exemples pratiques

Fashion Retail

Cost Price$25.00

Selling Price$79.99

Gross Profit$54.99

Margin68.7%

Markup: 220%

Target Margin Pricing

Cost Price$60.00

Target Margin40%

Required Sell Price$100.00

Gross Profit$40.00

Markup: 66.7%

Max Cost (Buyer)

Selling Price$50.00

Required Margin50%

Max Cost Allowed$25.00

Gross Profit$25.00

Markup: 100%

Questions Fréquentes

Marge (%) = (Prix − Coût) / Prix × 100 → calculé sur le prix de vente. Markup = (Prix − Coût) / Coût × 100 → calculé sur le coût.

Prix = Coût ÷ (1 − 0,40). Ex. : coût = 60 € → prix = 100 €.

Marge = Markup ÷ (1 + Markup). Ex. : markup 66,7 % ≈ marge 40 %.

20–50 % alimentation, 50–100 % habillement, selon le secteur.

Profit Margin = (Selling Price − Cost Price) ÷ Selling Price × 100. For a $40 cost and $100 selling price: ($100−$40)/$100 × 100 = 60% margin.

Markup % = (Selling Price − Cost Price) ÷ Cost Price × 100. A $40 cost and $100 sell price: ($100−$40)/$40 × 100 = 150% markup.

Selling Price = Cost ÷ (1 − Margin/100). For a $40 cost and 60% target: $40 ÷ 0.40 = $100. Use the Find Sell Price tab above.

It varies widely. Grocery retail runs 20–25%. Fashion 50–60%. Electronics 10–15%. Software 70–80%+. A gross margin above 50% gives strong room to cover operating costs and still generate net profit.